About Elite Sports Brands

Elite Sports Brands Ltd, effective September 1st 2024, has taken ownership of the VEGA, MUSASHI, RADIUS and BAGLAB brands. It will also distribute IOmic grips throughout Europe and SHIMADA shafts throughout the western world.

The name reflects the company’s business ethos and its commitment to expanding its reach and influence beyond golf to a broader range of sports and athletic markets.

Elite Sports Brands long-term vision of growth, innovation and controlled distribution is key to its future plans. Over the years, the brand portfolio has built a strong reputation for excellence in golf-related products and services.

Founder - Peter Lord stated, “The name Elite Sports Brands Ltd encapsulates our mission to be the premier provider of top-quality sports products and services across multiple disciplines. We remain deeply committed to our roots in the golf industry. Golf will always remain a priority for us, and our core brands, VEGA Golf, SHIMADA and IOMIC Golf Grips, will continue to represent the highest standards in their respective markets. This new start for the brands will see new products and technologies and a clear direction forward”.

Our customers and partners can expect the same level of quality and service that they have come to trust from the brands, now under the Elite Sports Brands Ltd name.